5 Rules of Internet Marketing

1. Use customer discounts/incentives.

People can justify the cost of any purchase, so offering special incentives or discounts can really help customers choose to purchase your products or services. If a customer is undecided between two different products, it might just be the discount you give them which could swing them one way or another.

2. Push the price benefits over other options.

One of the biggest customer concerns will be the price of the product or service. It is important that you show why choosing your recommendation will be a cost effective solution. Compare your products against other products in the same niche market or show your customers other options.

3. Increase perceived value.

It is now more important than ever that you push the extra value services. Ideally you really want to promoted time based bonuses, like "order today and get $50 off". You should also really market the bonuses like “free shipping”. These could make a real difference when people come to order.

4. Selling everyday items

It is very important that your customers do not look at the item as a luxury item. Often in difficult times people will stop purchasing more luxury items and stick to the necessities. It is very important that you pass the message across that this is an everyday item which they cannot do without. This is not the purchase of a lifetime but just something else to add to their basket.

5. It’s quality and will not need replacing / Will last the test of time.

Finally it is important that customers feel they are purchasing something of quality, after all this needs to last longer than before as we all have less disposable income. It is important you portray the message that your products have better value for the money as it will last twice as long as other products in the market.


What other Rules could we add to this list? Please leave a comment and let us all know. Thanks!